Every week we work on producing educational videos for our Youtube channel. This is a very effective format for connecting with your audience and is essential in your communication strategy.

The Educational Video

The educational video aims to transmit knowledge, to explain an approach, a process, a technique, or a concept. It is generally short (between 30 sec and 5 min).

This is not an advertisement for your  product 

The sole purpose of the educational video is to transmit information and knowledge. It is not a pretext to sell your product. Although tempting, it is preferable to have a separate product video to highlight your product.

What is important here is that you answer the questions your customers ask and help them achieve their goals to the best of your ability.

What is the end goal?

In general, educational videos are created to help customers, partners and the public better use a company’s products and services. Sometimes they go further by offering help on things that companies don’t even offer. 

They are part of an overall video marketing strategy following the 3H rule. See our page on video content marketing and the 3H rule.

Evaluating the impact of an educational video 

The evaluation of an educational video is done like any other video. You will pay close attention to the engagement your videos generate and the feedback you get from viewers. Do note that the number of views is not necessarily a meaningful indicator of the impact of your videos.

Who can make an educational video?

Any organization, NGO, association, public institution or company can choose to create an educational video. The important thing is to have knowledge to pass on.