VIDEO
CAPSULE
The video capsule is a video format particularly adapted to social networks.
VIDEO CAPSULE WITH CREATIV SÜN FILMS
We produce video capsules for all types of content: promotional, informative, tutorials, etc…
DEFINITIONS
THINGS TO CONSIDER
TIPS
EXEMPLE
DEFINITIONS
A video that is optimised for social networks
The video capsule is optimised for social networks, fast consumption on all media. It is generally short and dynamic.
THINGS TO CONSIDER
The web format
The important point to remember about a video clip is that it is produced in a way to speaks quickly to the audience. It is optimized for social networks and/or associated behaviours.
What is the end goal?
The video capsule is used to announce an event, introduce participants, announce a longer video, present a product, present a testimony, etc…
Evaluating the impact of a video capsule
Video capsules are often used as marketing tools to attract a target audience, make them click on a link. Often, indicators like “views” or “impressions” will be used.
Who can make a video capsule?
Any organization, NGO, association, public institution or company can choose to create a video capsule. Check out our Film & Impact blog for more information.
TIPS
Keep it simple
Think in terms of series
Determine your style beforehand
Make a budget beforehand
EXEMPLE
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